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23 Ene 2018


Music generates emotions, makes our day happy, reassures or activates us, and emotion is the key to provide a vital client experience. Music is one of those few external incentive that release similar hormones to those that are released when we eat or drink, because it can excite or bore us and can be the instrument to establish the right environment for a day or a night.           In other words, if a restaurant has a good product, delivers quickly, correctly and offers a charming atmosphere you are giving your customers an endorphin and a dopamine pump that can make your customer fall in love; possibly producing oxytocin also the hormone related to friendship, love and trust. Of course when you do not have any control over the music and it’s something that the client does not like, it can irritate and generate the stress hormone known as cortisone. It goes without saying that when this situation happens it is much more difficult to general the optimal level of other hormones so that the experience is positioned memorable in the mind of that person. The ignorance of this situation is so high that there are businessmen […]