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Categoría: Restaurants

05 Abr 2018

The future 15 restaurants in Colombia.

Who is doing things right? And it can be a company with a future in this changing market. This is the most difficult question that I have been asked this year because the Colombian market today is a new beast with teeth very different from those it had 5 or 10 years ago and making any prediction is to take out the crystal ball to make it shine. But knowing that the same store sales have fallen, traffic has been weak for the past two years, competition has intensified, the cost of leasing on the premises is through the roof, higher taxes, the labor cost has risen, some Consumers simply do not enter if they do not have a discount coupon, costs of remodeling premises, new technologies and high rates of deliveries charged by third parties. The initial question is more valid than ever because what we really want to know is which value proposition is better prepared for this new market and that if it is not an exercise in speculation that I am interested in doing. The first thing in my approach is to make clear that my concept is a response biased by my experience as a […]

23 Feb 2018


We have all experienced that strange thing in sit down restaurant with a noise that scratches our heads and the one that has the volume at the exact point; with a perfect atmosphere that invites us to wait because something great will happen. That is the music thin line where you can feel in a bad mood or the up mood because you feel that you arrived at the place or moment you were waiting for. The smells, the tastes and the sounds have a very strong power in our brain, because they help us to create new memories or to remember some that had a strong impact when we experienced them for the first time. Normally when you visit a restaurant the smells and flavors are stimulated after a while, but the sound and mood of the other guests is present from the entrance, predetermining their attitude towards everything that is about to happen. Now if you are a proudly South American person, raised in a province like me, with strong North American influence and grew up in the 80’s or 90’s, there is a wide cheerful musical portfolio, which can improve your day. What I want to say […]

16 Feb 2018

Delivery 2.0

Delivery and applications through platforms, are the new game tool in a retail reinvention world where the carts are being distributed to serve known or unknown customers. So entering in this channel is a shot in the air if you do not have a clear strategy or a learning predetermined objective, also in some cases it can be seen as a Russian roulette with a loaded weapon where there is only an empty space called luck. In Colombia, we are addicted to deliveries because since we were born at our home door arrived the pharmacy order for the sick, the roasted chicken to share with family, the liquor to continue the party with friends, just to mention some examples. But the main obstacle for companies to enter homes was the cost of the motorcycle, the driver, the contract with the driver, other contract charges (health, pension, etc.) and how to solve a problem in case of a traffic accident with your brand, which we solved a decade ago with a service contract with the motorized (assumes all charges) and a subsidy rolling, which is canceled based on the sale. Pizzerias, chicken grills, drugstores, independent supermarkets and everything you can imagine […]

23 Ene 2018


Music generates emotions, makes our day happy, reassures or activates us, and emotion is the key to provide a vital client experience. Music is one of those few external incentive that release similar hormones to those that are released when we eat or drink, because it can excite or bore us and can be the instrument to establish the right environment for a day or a night.           In other words, if a restaurant has a good product, delivers quickly, correctly and offers a charming atmosphere you are giving your customers an endorphin and a dopamine pump that can make your customer fall in love; possibly producing oxytocin also the hormone related to friendship, love and trust. Of course when you do not have any control over the music and it’s something that the client does not like, it can irritate and generate the stress hormone known as cortisone. It goes without saying that when this situation happens it is much more difficult to general the optimal level of other hormones so that the experience is positioned memorable in the mind of that person. The ignorance of this situation is so high that there are businessmen […]

16 Ene 2018


Delivery is the new restaurants strategy for new a client, at least that is the observed trend and that does not show any signs of deceleration in the near future. The option of being able to reach more consumers with the current infrastructure has been the argument responsible for the growth of this channel in the last five years, it does not show signs of reducing in the times to come and it is one of the main pillars or paradigms for almost all the new market proposals. Entrepreneurs see potential sales behind households and the need to compete in the current market, but incorporating this into the operation is the beginning of a wave of challenges and marginal revenue may not be as marginal as it seems. This option is the biggest disruptor for the sector and has been the lifeline of many brands that have lost customers in their restaurants in recent years. Obviously, every new sales channel has challenges, such as: the cost, products travel well, with whom to associate, etc. But in practice, not so obvious challenges arise. HOW IS BUSINESS? PARTNER! New technological infrastructure is almost always required, so the solution can be as simple […]